If you’d like you can also add the Instagram handles of the hosts to create more of a listener-host connection. A quick summary of what listeners should expect is perfect. Next, make sure to add what your podcast is about. Why? So that they can be found if someone types in “lifestyle podcast” or “self-care podcast.” In the case of Okay Sis, they added the keywords Self-Care and Lifestyle along with the word podcast. So what does your podcast talk about? Is it Branding? Or True Crime? Include those keywords in the display name. This is because they added their secondary keywords to their Instagram display name. Their is okaysispodcast and their display name is “Lifestyle + Self-Care Podcast.” Even though we didn’t specifically type in “Okay Sis podcast” their podcast still came up in the search results. If you open up your Instagram on desktop or on your phone and type in the words “lifestyle podcast” what will you see? You’ll probably see the Okay Sis podcast pop up. When choosing your display name, and bio description, make sure that you first identify your primary and secondary keywords. Upgrade Your Instagram Bioĭid you know that Instagram acts a little bit like a self-containing search engine? What does this mean? Instagram SEO, of course. So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about, it’s also where you should provide users with a link to your podcast (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). And you have just 150 characters to get them interested. It’s the first thing that any potential podcast fan will see/read. Once you have a solid idea of your podcast avatar, you’ll be ready to promote your podcast on Instagram with specially tailored content that will reach the right people. Are they here to learn or be entertained?.How do I want them to interact with me?.Some things you may want to consider include: When constructing your podcast avatar, you can go a step further and think of how they use Instagram (if they use Instagram at all). Learning styles (audio, visual, discussion based, etc).Knowing your target listener will allow you to create structured content that they will want to consume.Ĭonsider the following when picturing your podcast avatar: You want to know every detail about them, from their wants, desires, and fears to their favorite social media sites and how they use them. As outlined in this great article by The Podcast Host, your podcast avatar is your idealized listener. But not if the people you’re trying to reach aren’t on there. More importantly, are they even on Instagram? With 1 billion active monthly users, Instagram is a great tool to grow your podcast audience. Welcome back to the brand new series of Keep It Real! Introducing our hosts and the start of an exciting new series where we will be getting to know the gang and discussing everything from equality within the music industry to the way we view our bodies.įor our season 1 finale, we're delighted to have invited rising-star Natty Lou as our special guest for a live recording! Natty Lou is an inspiring DJ with a wealth of history in multiple fields and along with the KIR ladies discussed the lessons she's learnt along the way and the advice she has.Before you jump into creating a color-coordinated feed, you need to understand WHO is your target audience is. Keep It Real w/ Ruth Royall, Rhiipercussion, Madly & Anna Pixie Holmes Produced by Ffion Riordan-Jones & Justine Taylor Join Euphonique and the Keep It Real girls as they talk, careers, getting started and imbalances in the music industry.Įuphonique: the hosts: Ruth Royall Rhiipercussion Madly Anna Pixie Holmes A brand rooted in her hometown Manchester, Subwoofah was also a club night and an integral part of the local scene. She has a string of number ones and top 10s under her belt as both an artist and owner of Subwoofah a label that prides itself in nurturing the underdog and that launched the careers of a number of artists that are a constant in D&B today. With beats on some of the most respected labels including Hospital Records, Born On Road, Jungle Cakes, Ruffneck Ting, Dread Recordings, Audio Addict, Deep In The Jungle and Murky Digital. Euphonique’s high energy system-shaking signature has been an integral part of the D&B landscape since she first emerged in 08. Keep It Real welcomes special guest Euphonique to the podcast. Keep It Real w/ Ruth Royall, Rhiipercussion, Madly, Anna Pixie Holmes & special guest Euphonique
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